Google has officially completed its June 2025 core algorithm update, the second major adjustment to its search ranking system this year. The rollout, which began on June 30, concluded in the early hours of July 17, taking just over 16 days.

According to Google, this update is part of its ongoing efforts to improve how it ranks and displays content in search results. The company described it as a “routine update focused on better highlighting relevant and satisfying content across the web.”

Second Core Update of the Year

This update follows the previous core update launched in March 2025. While each update aims to refine search quality, the specifics of how rankings are adjusted are rarely disclosed. Google typically releases such updates every few months as part of its broader algorithmic evolution.

The initial signs of the June rollout were noticed a few days after its launch, around July 2. As expected, the effects varied: some websites experienced significant ranking boosts, others saw traffic drops, while many remained largely unaffected.

Notable Observations

One of the more intriguing outcomes of this update was partial recovery reported by sites previously affected by older updates, including the September 2023 helpful content update. Ranking fluctuations appeared particularly intense from July 11 to July 14, with noticeable volatility across multiple sectors.

Google’s Statement

When announcing the update, Google noted that the rollout could take up to three weeks to finish. The company emphasized that the purpose of the update is to elevate content that provides genuine value to users.

On LinkedIn, Google reiterated that this is part of its regular update cycle and no special actions are required for site owners producing quality, user-focused content.

What to Do If Your Site Was Affected

For those whose websites saw a drop in visibility, Google has reiterated past advice: a decrease in rankings doesn’t necessarily point to a problem with your content. Instead, it may reflect changes in how Google’s systems evaluate relevance and quality across the web.

While there is no quick fix or specific recovery process, Google encourages content creators to focus on producing useful, trustworthy, and people-first content. The company offers a detailed set of questions for site owners to self-assess their content, which can guide future improvements.

Minor improvements may be seen between updates, but more significant changes often coincide with the rollout of another core update.

Moving Forward

Now that the June 2025 update has finished rolling out, it’s time for site owners and SEO professionals to analyze the results. If rankings shifted, it’s worth revisiting Google’s documentation and quality guidelines to inform your next steps.

Core updates will continue to be released on a regular basis, so staying committed to high-quality, user-focused content remains the most reliable long-term strategy for search performance.

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